TradeCraft: The only course to focus equally on the trader and the market

A clear and trusted path to discovering your full trading potential.

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Uncertainty and confusion are the enemy. Traders don't know what they don't know.

  • Trading is hard. Knowing how to learn and deciding where to focus your time and attention is overwhelming.
  • Strategies that have led you to success in other aspects of your life fail in trading. A new approach is needed.

Yet the available solutions aren't great.

  • Unless you're an insider, you'll always be on the outside. Hedge funds, prop firms, and family offices have resources that are never shared with the public.
  • It's a noisy world. Anyone can put up a channel and claim to be a trading expert. Do you really think a 19-year-old “crypto bro” can help you achieve your dreams?
  • Existing videos and courses are either misleading or woefully incomplete. No one gives you the full picture.
  • There is no comprehensive approach to developing the skills needed to survive as a trader.

What if you knew that you were spending your time and energy doing the right thing? That you had a clear path and a breakdown of exactly what you needed to do at every step?

TradeCraft is a brand new training program. There is nothing like it—anywhere. TradeCraft is your guide to honing your full potential as a trader.

TradeCraft rests on four strategic pillars:

Life Lenses: Ask the right questions

Asking the right questions is the first step of finding solutions.

Skill Sequences: How to get better

Wouldn't you love to know where to spend time to improve yourself?

Market Blueprints: Develop insightful pattern recognition

A master hunter studies and stalks his prey...

Inner Architect Sessions: The key you've been looking for

Change is hard. Most attempts to create lasting change fail...

All of these pillars lead to the construction of a fully professional and personalized two-part Trade Plan that can power you through a decades-long trading career.

Where does this program come from?

I'm Adam H. Grimes, and I've been trading professionally since the mid 1990s. I've traded every asset class and timeframe. My work is both discretionary and systematic, which gives me the best of both worlds—discretionary wisdom structured by quantitative insight.

I'm not just a trader. I genuinely love to teach.

I've created industry-leading educational material on discretionary pattern recognition that has helped thousands of traders, with a special focus for institutional and floor traders who wanted to move to trading their own accounts. I offered most of that work as a gift to the trading community, available for free. I have also done extensive work training and mentoring traders on aspects of system development, risk management, and broader topics such as health, lifestyle, and life design.

I have worked as a hypnotherapist for 25 years. My study of NLP and Jungian psychology meld with my daily experience with financial markets, giving me a unique perspective on how traders think and why trading is so challenging.

I've seen it all—the good, the bad, and the ugly

of how traders learn, how they succeed, and why they fail. Many of the traders I have worked with have tried everything before coming to me, from purchasing courses to working with trading psychologists to buying “guaranteed” systems. I've seen the limitations of other approaches, many of them advocated by famous names on Wall Street. I've heard, over and over again, what does not work.

Trading is hard, yes, and there are some mathematical reasons this is true. But the core insight here is that trading is hard for traders because they don't understand that success is as much about the trader as it is about the market. It's as much about our behaviors and beliefs as our methodology.

This is why I created TradeCraft.

I knew I had access to knowledge and know-how, to real insight, that could change the game for developing and struggling traders.

What TradeCraft Does

  • Empowers you with new tools to understand the markets and yourself.
  • Changes how you think about trading, removing roadblocks to peak performance.
  • Guides you to a refined understanding of your own goals and beliefs. When trading becomes part of your overall quest for significance and meaning, magic happens.
  • Puts trader psychology in the right place and gives you new tools. The proper role of trading psychology is in support of a solid trading methodology with an edge. No other training program makes this reality as clear as TradeCraft.
  • Gives you a method for how to take a trading idea from conception to production (actual trading). This work culminates in a trading plan that is a unique expression of your approach to the markets.
  • Teaches you skills and techniques that will benefit your life outside of trading, in addition to advancing your trading.

Hear more about it from our coursetakers:

"This course is full of thought provoking, constructive and potentially transformational stuff, and not just in relation to trading. If you took out the trading specific elements, I would still want to do it, and I am picky."

— LW

"The hypnosis is an excellent tool! The random walk and backtesting work has taken my back testing to a new level. I have more confidence in my numbers now… If I had access to you and this program when I started 3 years ago I would have saved years and some big money. It's incredible work, Adam."

— Marc, Boulder, CO

"I was very excited to begin this course when it was first announced, and it has surpassed anything I thought it could be. The amount of time, effort, attention to detail, and care put into creating it has been evident and I can't wait to see what else is coming."

— TJ, NYC Metro

Is This for Me?

Wherever you are in your trading journey, TradeCraft is for you. Of course there is no one-size-fits-all answer to becoming a trader—this is my foundational belief of all of this work.

But there are tools and resources here for the 15-year veteran, as well as for the developing trader who has yet to place her first trade. With a vast array of supporting materials, TradeCraft can accelerate your learning curve, no matter where you are in your development.

You come to TradeCraft with your own strengths and weaknesses, experiences, and knowledge. TradeCraft refines all of that into a cohesive whole, optimally aligned for success in the markets.

Real Talk: How Hard Is This?

This program asks a lot of you. It's a lot of work—and it may not always be work you want to do. Picture the virtuosic skill of a top-level athlete, of a musician effortlessly performing a challenging piece of music, or of an experienced chef chopping vegetables paper thin at lightning speed. How did these people develop those skills? Through long practice and many repetitions. This is the way, the only way, to build real skill. This is the path to success.

TradeCraft will challenge you to “put in the reps” and invest the time in yourself—but, more importantly, we will show you what to do and how.

In addition, the benefits and growth are not limited to your time as a trader. You will find that the powerful, transformative effects of TradeCraft extend far beyond your results on the trading screen!

All of this requires time, work, and emotional energy. The path to mastery is not quick and easy—it's challenging. Though it's trite to say, if it were easy, everyone would do it. But you can do it. And TradeCraft is your path to enduring success.

We're Here to Help

You are not on this journey alone. In the unlikely event that you get stuck at some point, there are plenty of resources to help you along.

TradeCraft is about you as a trader, and your growth. TradeCraft does not focus on teaching basic market patterns and elementary trading—but, good news! Adam has already created resources that cover this information—from free courses to in-depth presentations, chapters of his book, thousands of blog posts, and much more.

Each TradeCraft chapter is accompanied by an extensive list of pointers to these resources, carefully targeted to the relevant topics of that chapter, for traders who want or need to learn more about the core market ideas discussed.

In addition, we'll be there for you in every way we can. Our Discord is a great resource, and you'll find a community of other traders walking the same path as you are. Adam and his team will be there to answer questions and clear up any confusion along the way.

Adam also schedules occasional Q&A sessions to give coursetakers an opportunity to ask questions live.

"The Discord community is an amazing addition to this course and really helping me optimize my time learning and developing processes."

— Jon, Washington DC

"I like having the Discord to ask questions. I feel like I'm part of a 'TradeCraft Club,' and this helps me focus, as does knowing that Adam is watching the conversation and personally answering questions. Feels like having a personal mentor."

— Simon, Bath, UK

What You'll Master

Length: 11 chapters

Course duration: Varies greatly by individual, but we estimate 16-20 weeks.

  • The first 5 chapters build a foundation. These chapters require a bit more work, so we recommend 2 weeks per chapter. For Chapters 6-11, many students find a 1-1.5 weeks per chapter to be ideal.
  • That said, you can take more (or less) time on each chapter, depending on what pace works for you. We recommend you find a balance between being thoughtful and thorough, but also not obsessing. “Perfection is the enemy of progress.” We suggest working through the program at a speed that is challenging but not overwhelming. You can always come back and repeat a drill or update your answers later.

Time commitment:

  • In an ideal world, traders would be able to devote 10 hours a week to immersing in the TradeCraft materials -- and many of our coursetakers have enjoyed the benefits of this intense self-focus on their trading growth. BUT, we know that's not possible for many other coursetakers, and TradeCraft is designed to be adaptable to whatever time commitment you're able to make.

The course materials are a mix of video and audio content to guide you through each chapter's core topics, introspective questions, market pattern exercises, and trade plan development.


  • Full TradeCraft training materials
  • Access to dedicated Discord channel
  • Invitations to Adam's live sessions

*limited spots available!

  • Full TradeCraft training materials
  • Access to dedicated Discord channel
  • Invitations to Adam's live sessions


  • Four hours of one-on-one coaching with Adam, to be scheduled in 1-hour or 30-minute time blocks, at your pacing and convenience
    • The coaching sessions will be completely tailored to your questions and areas of development; ultimate flexibility assures your unique needs will be met in these sessions. There is no fixed agenda or course plan for the sessions.
    • Coaching sessions are conducted via Google Meets and scheduled at times of your choosing. Adam typically offers several slots each week, some during and some outside of market hours; he is also able to accommodate schedules outside of the U.S.
    • We ask that you schedule your coaching sessions within 6 months of the course launch.
  • Two reviews of your Trade Plan, done by a MarketLife team member
    • These reviews will focus on depth and thoroughness of your Trade Plan, identifying areas in which to push your thinking and evolve your plan. In addition, we will do our best to address any specific questions you have about your plan in these reviews.
    • We will not, of course, be able to provide feedback on the likelihood of success of your identified trade set-ups, as your results will depend on your individual application of your trade plan.
    • Reviews will be done primarily via email, though there may be times when we suggest a call to discuss.
  • Priority email support

How Do I Get Started?

Sign up now and grab your spot in this life-changing program.

Our Guarantee to You

Every word you've read about TradeCraft is true—it's not just marketing—this is my personal best work in a decade of helping traders reach their dreams. And while I know there's so much value in this course, I also know that taking the plunge can feel risky. That's why we have a generous 30 day refund policy. During this refund window, you'll have access to the first 3 chapters of the course to make sure it's right for you.

And on top of that, here's my promise: Enroll in TradeCraft, and if for any reason it doesn't live up to your expectations, not only will we refund your full purchase price within the first 30 days from purchase, but I'll also add an extra $25. No hoops to jump through. No tricks. No fine print.

Why would I do this? Because I've been in your shoes, and I know how risk and uncertainty feel. But I'm a trader, and I know a good risk when I see one. I want to take all the risk of you enrolling in TradeCraft. I know that TradeCraft makes traders and changes lives. I want you to experience that, and I want you to be able to jump in with confidence.

So go ahead—enroll with the peace of mind that comes from knowing you've found a true “less-than-no-risk” trade.

If TradeCraft doesn't live up to everything I've promised, you'll walk away with a free lunch on me. Literally.

Watch this TradeCraft info session to learn more

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