“I've most liked how the course balances technical and psychological material. Having made my share of mistakes in trying to learn to trade by wading through personal research, purchased materials, and even a 'guru' or two, I feel that this course is finally laying out a viable, and a bit unconventional, approach to actually realize the goal.”
— Jon, Washington DC
"All the work so far in this program has started to click some internal gears in place... It is a really big WOW for me. Incredible even, as I have been at this endeavor for many years. I am excited to continue my TradeCraft journey and see how truly great I can be...in the markets and in life. I am beyond grateful for all the content! Thank you!"
— Rich, USA
"I like how the program's not just 'do this technique' / 'don't do that,' but is truly about transforming yourself into a better and more knowledgeable person, which downstream makes you a better trader."
— Pete, Denver, CO
I'm Adam H. Grimes, and I've been trading professionally since the mid 1990s. I've traded every asset class and timeframe. My work is both discretionary and systematic, which gives me the best of both worlds—discretionary wisdom structured by quantitative insight.
I've created industry-leading educational material on discretionary pattern recognition that has helped thousands of traders, with a special focus for institutional and floor traders who wanted to move to trading their own accounts. I offered most of that work as a gift to the trading community, available for free. I have also done extensive work training and mentoring traders on aspects of system development, risk management, and broader topics such as health, lifestyle, and life design.
I have worked as a hypnotherapist for 25 years. My study of NLP and Jungian psychology meld with my daily experience with financial markets, giving me a unique perspective on how traders think and why trading is so challenging.
of how traders learn, how they succeed, and why they fail. Many of the traders I have worked with have tried everything before coming to me, from purchasing courses to working with trading psychologists to buying “guaranteed” systems. I've seen the limitations of other approaches, many of them advocated by famous names on Wall Street. I've heard, over and over again, what does not work.
Trading is hard, yes, and there are some mathematical reasons this is true. But the core insight here is that trading is hard for traders because they don't understand that success is as much about the trader as it is about the market. It's as much about our behaviors and beliefs as our methodology.
I knew I had access to knowledge and know-how, to real insight, that could change the game for developing and struggling traders.
"This course is full of thought provoking, constructive and potentially transformational stuff, and not just in relation to trading. If you took out the trading specific elements, I would still want to do it, and I am picky."
"The hypnosis is an excellent tool! The random walk and backtesting work has taken my back testing to a new level. I have more confidence in my numbers now… If I had access to you and this program when I started 3 years ago I would have saved years and some big money. It's incredible work, Adam."
— Marc, Boulder, CO
"I was very excited to begin this course when it was first announced, and it has surpassed anything I thought it could be. The amount of time, effort, attention to detail, and care put into creating it has been evident and I can't wait to see what else is coming."
— TJ, NYC Metro
Wherever you are in your trading journey, TradeCraft is for you. Of course there is no one-size-fits-all answer to becoming a trader—this is my foundational belief of all of this work.
But there are tools and resources here for the 15-year veteran, as well as for the developing trader who has yet to place her first trade. With a vast array of supporting materials, TradeCraft can accelerate your learning curve, no matter where you are in your development.
You come to TradeCraft with your own strengths and weaknesses, experiences, and knowledge. TradeCraft refines all of that into a cohesive whole, optimally aligned for success in the markets.
This program asks a lot of you. It's a lot of work—and it may not always be work you want to do. Picture the virtuosic skill of a top-level athlete, of a musician effortlessly performing a challenging piece of music, or of an experienced chef chopping vegetables paper thin at lightning speed. How did these people develop those skills? Through long practice and many repetitions. This is the way, the only way, to build real skill. This is the path to success.
TradeCraft will challenge you to “put in the reps” and invest the time in yourself—but, more importantly, we will show you what to do and how.
In addition, the benefits and growth are not limited to your time as a trader. You will find that the powerful, transformative effects of TradeCraft extend far beyond your results on the trading screen!
"I really enjoy the challenge of TradeCraft. Trading is not an easy thing to do and becoming a trader is incredibly difficult. There is no guarantee, even with many years spent trying, that a person will ever trade profitably… However, with a program like this, with the structure it provides, our chances of developing into a trader go up exponentially. I legitimately can't wait to wake up every Monday and see what material is in the new week."
— TJ, NYC Metro
"Multifaceted and comprehensive, covering the full spectrum of elements that trading comprises... Love the guidance and clarity regarding the work ethic required to be successful in trading."
— Damian, Australia
"A larger, more comprehensive picture of me as a trader is starting to resolve. This course isn't just learning to fish—it's learning how to make the rod and reel too, and how to stay composed and take action in the boat when the sea bass you are reeling in gets grabbed by a marlin along the way."
— Jon, Washington DC
"I like that solutions are not handed to me on a plate. It feels like I'm getting to understand what my personal approach to trading should look like."
— Simon, Bath, UK
You are not on this journey alone. In the unlikely event that you get stuck at some point, there are plenty of resources to help you along.
TradeCraft is about you as a trader, and your growth. TradeCraft does not focus on teaching basic market patterns and elementary trading—but, good news! Adam has already created resources that cover this information—from free courses to in-depth presentations, chapters of his book, thousands of blog posts, and much more.
Each TradeCraft chapter is accompanied by an extensive list of pointers to these resources, carefully targeted to the relevant topics of that chapter, for traders who want or need to learn more about the core market ideas discussed.
In addition, we'll be there for you in every way we can. Our Discord is a great resource, and you'll find a community of other traders walking the same path as you are. Adam and his team will be there to answer questions and clear up any confusion along the way.
Adam will schedule live sessions as you move through the program, so you can have your questions addressed there.
"The Discord community is an amazing addition to this course and really helping me optimize my time learning and developing processes."
— Jon, Washington DC
"I like having the Discord to ask questions. I feel like I'm part of a 'TradeCraft Club,' and this helps me focus, as does knowing that Adam is watching the conversation and personally answering questions. Feels like having a personal mentor."
— Simon, Bath, UK
Sign up now and grab your spot in this life-changing program.
Every word you've read about TradeCraft is true—it's not just marketing—this is my personal best work in a decade of helping traders reach their dreams. And while I know there's so much value in this course, I also know that taking the plunge can feel risky.
So here's my promise: Enroll in TradeCraft, and if for any reason it doesn't live up to your expectations, not only will we refund your full purchase price within the first 28 days after course launch, but I'll also add an extra $25. No hoops to jump through. No tricks. No fine print.
Why would I do this? Because I've been in your shoes, and I know how risk and uncertainty feel. But I'm a trader, and I know a good risk when I see one. I want to take all the risk of you enrolling in TradeCraft. I know that TradeCraft makes traders and changes lives. I want you to experience that, and I want you to be able to jump in with confidence.
So go ahead—enroll with the peace of mind that comes from knowing you've found a true “less-than-no-risk” trade.
If TradeCraft doesn't live up to everything I've promised, you'll walk away with a free lunch on me. Literally.